PUMA

Mohammed featured in PUMA’s Run The Sreets campaign alongside India’s own Priyanka Kochhar a female motorcycle enthusiast and racer. Prabh Deep, a Delhi based rapper who has brought the ‘underground’ hip hop community to the forefront; Abdul Shaikh, an international bboying champion and Joan Domonique Rai, a fashion blogger, stylist and model.

“Run the Streets, is a philosophy and a way of life that embodies the never quit spirit, with this Puma gives a voice to the next generation of creative entrepreneurs who represent the culture of hustle.”

To bring the philosophy to life, PUMA organised a marquee event that brought entrepreneurs and creatives minds together. PUMA offered these people a platform to express themselves and explore new creative terrains aided with masterclass, workshops and panels.

Since 2016, PUMA has continued the campaign featuring the likes of Rudimental, The Weeknd and Anatti.

PRESS

Homegrown, Exchange4Media, Highsnobiety, LOOP, Mans World India, BizCommunity…

Image credit: Arsh Sayed